8 Quantify – Measure your effect
Is your hard work having an impact? Evaluate what’s working, identify trends and differences, spot customer changes, new opportunities and potential threats early on
You can’t improve what you don’t measure. Whether you’re looking to boost brand awareness or increase response rates for specific campaigns, we can help find the best way to capture results: only then can you make sure they move in the right direction.
We use a series of metrics to measure the effects of your actions, and evaluate if your activities are making a difference over time, based on your objectives.
Use the results to validate successes and switch off failures, evaluate and compare market trends or regional differences, spot changes in customer drivers and discover new opportunities. You can also monitor competitors and identify potential threats before they occur.
- ►Brand tracking surveys and guaranteed respondent quotas
- ►Digital tracking and social media reporting