2 Personify – Find their angle
Rather than addressing your target market as a non-descript group of people, quickly build distinct personas, give them names and talk to them as individuals
Your target market may be defined by data, but prospects are people too. To step into their shoes and see your offer through their eyes demands some method of bringing them to life.
Using interviews and desktop research we’ll help you capture and reflect different audience groups and the priorities that drive their decisions. The result is a series of single-page stakeholder ‘portraits’ you can use to quickly inform your campaign brief, align internal teams and adopt more authentic language in your conversations; building genuine connections.
- ►Persona development
- ►Needs, pain-points and goal identification