1 Classify – Lay the groundwork
Group content into themes and layer your communication topics to avoid being that person that tells everyone everything all at once
From tweaking an existing product to launching an innovative new service, the best ideas often start out simple. Complexity creeps in over time, growing arms and legs as additional elements are added into the mix. The end-result of this evolution is unwieldy and can become impossible to communicate clearly.
Using workshops and interviews with key stakeholders we’ll help you get the offer into one carefully-structured framework to act as a single, consistent reference point for teams, and to act as the foundation for communications. It’s a framework that can be applied at any scale: business, service, product or individual technology.
See everything at a glance, identify and address any gaps and target different aspects. Make sure no value is lost.
- ►Desk research
- ►Qualitative interviews
- ►Quantitative surveys
- ►Core purpose 'mission and vision'
- ►Value propositions
- ►Positioning statements
- ►Single-page positioning canvas