Your Business + Brand Complexity

Brands are often built like they’ll last forever. Yet nothing is immune to change.

Whether due to internal restructure, merger or modernisation, at some point comes the unenviable task of updating brands. In large multinationals it’s the layers of hierarchy and breadth of the portfolio that create complexity. In small businesses however it’s emotional attachments that run deep – requiring sensitive navigation during a rebranding project.

At Future Positive we know confusion is the number one enemy of your brand – preventing employee alignment, distancing loyal customers and standing in the way of new sales. Whether we’re branding a new energy start-up, differentiating global joint ventures or revitalising aging identity systems, call on our impartial experience to transform business and brand complexity into clarity.