Improving physical and mental health and wellbeing
Recent global events have thrust healthcare into the media spotlight: with everything from vaccine development to mental health being publicly debated and dissected.
One side-effect is that additional diseases and conditions risk being overshadowed – meaning that vital funding (and attention) may be diverted away from new innovations and technical developments in other fields.
Whether you’re informing clinicians or attracting investors, it’s more important than ever that communications cut through the current noise, and send the right message to the right people.
Here’s a way forward
Healthcare companies often promote the individual attributes of their service or product. But by inviting comparisons they create points of parity with competitors, rather than highlighting difference.
As people we’re programmed to notice anything different in our surroundings; it’s a deep-seated survival mechanism. So highlighting what makes your offer unique (even a perceived difference) can be a deciding factor.
We’ll help create a campaign that communicates what’s valuable in a more emotive way – tapping into the emotional centre of the brain where decisions are made. Even the most rational ones.
- ►General and global health
- ►Cardiac care
- ►Vascular access
- ►Mobility aids
- ►Ostomy care
- ►Wound care
- ►Life sciences
- ►Mental health